Video can convey a lot of ideas in a very short span of time. In TechCo, Katherine Ogilvy runs through the three reasons why you should consider video an essential part of your business's marketing campaign. Your content is shareable through social media thanks to the streamlining of platforms like Twitter and Facebook. It places the power into the hands of the viewer, which can be a scary thing, but can be an extraordinary bonus if it goes viral. Consider the ALS Bucket Challenge as an example of how video and social media work well together. Further to that, video has a way of sticking in people's minds more so than any other type of marketing material. Ultimately, you want those viewers to turn into consumers so you must build a conversion rate benchmark into your campaign.
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