Google reports that more Millenials -- over 65% of that group -- use how-to videos to learn new skills. According to the same report based off of the YouTube platform Millenials make up over half of all B2B buyers. To harness the buying power of this large and influential group, Google's head of YouTube ads marketing says that marketers can find opportunities in how-to videos to turn viewers into doers by looking for the "micro-moments". "These micro-moments are the new battlegrounds for people's hearts, minds, and dollars." Find out how you can get your video to stand out.
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