Wednesday, 8 July 2015

Quantifying a GRP: Fullscreen, Otter Media Developing Models around Custom Content

CANNES —  Fullscreen, the popular MCN, along with its parent group Otter Media, is developing a means to measure the impact of video views of custom advertising, says Kevin McGurn, Head of Sales, in this interview with Beet.TV The new measurement system, meant to quantify a gross rating point (GRP),  is being developed with Nielsen and Millward […]
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1 comment:

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