Rapper 50 Cent has accused AT&T of 'racism' because of the company's latest retransmission fee feud with Starz. Like so many companies before them, the two sides have failed to reach a new carriage agreement, and the one they currently have expires at the end of July. Though the fight has to do with money and not race, rapper 50 cent has managed to direct a lot of ire AT&T's direction for what he calls racist behavior:
Change your cable package from AT&T to anything else. It's 2015 and these people are still racist. https://t.co/X0o9OCq9OJ
50cent (@50cent) July 18, 2015As most readers know, such fights are incredibly common and usually involve a period of ugly public bickering between companies, occasionally followed by some content blackouts. These fights have grown increasingly annoying for consumers, who are generally used as PR pawns in the debates -- right before both sides agree on higher rates and the new, higher bill comes due.
While this specific feud isn't great news for 50 Cent's TV show Power, again, race doesn't have much of anything to do with it. The rapper either doesn't know how these disputes work and is throwing around the term a little too casually, or he knows perfectly well how these kinds of disputes work and is working hard to generate pressure on AT&T to offer more cash to carry Starz, and by proxy, 50 Cent's show.
None of this is to say AT&T's an angel on this front; the company has faced some unrelated race-related issues recently after the company was sued and an exec was fired for racist text messages.
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