The Programmatic Mix: Private and Open Marketplaces Work, Digitas’ Shlachter

CANNES – While agency clients want to have complete transparency over what they buy programmatically and prefer to buy in a private exchange, there is room for buying in an open marketplace, explains Adam Shlachter, Chief Investment Officer of Digitas LBi i this interview. We spoke with him about the advertising industry transition to an automated marketplace during the […]