Tuesday, 28 April 2015

Google Considers Video a "Must" for Mobile

Google has release a report about the habits of mobile browsers and the results show that video is a integral component that browsers actively view and share. The results of the report indicate that mobile browsers are more active than desktop viewers. They're more likely to visit a store or a website, make a purchase, discuss a company, and share content. Overall they are more active on mobile devices. This shift is important for marketers to consider when creating video content - it must be mobile friendly otherwise you risk losing an opportunity for interaction with your potential client.

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