More and more brands are turning to Vloggers, video bloggers, to promote their products to a large, targeted audience. According to one beauty industry insider, "[Vloggers] are ludicrously important." Yet, is the vlogger's role important enough for your brand to start reaching out? There's some debate on that. Brands like L'Oreal, Domino's and Samsung say yes. But according to a GlobalWebIndex poll, "only 7 per cent of internet users have discovered a product via a vlog." That said, although product discovery through vloggers is still in its infancy, many viewers turn to videos for product demonstrations and reviews. Marketers are taking "calculated bets" on vloggers to reach people who are "further down the marketing funnel" and are seeing results.
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